Pride and patronage - pay-what-you-want pricing at a charitable bookstore

Research output: Contribution to journal › Journal article › Research › peer-review

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Pride and patronage - pay-what-you-want pricing at a charitable bookstore. / Gravert, Christina.

In: Journal of Behavioral and Experimental Economics, Vol. 67, 01.04.2017, p. 1-7.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Gravert, C 2017, 'Pride and patronage - pay-what-you-want pricing at a charitable bookstore', Journal of Behavioral and Experimental Economics, vol. 67, pp. 1-7. https://doi.org/10.1016/j.socec.2017.01.009

APA

Gravert, C. (2017). Pride and patronage - pay-what-you-want pricing at a charitable bookstore. Journal of Behavioral and Experimental Economics, 67, 1-7. https://doi.org/10.1016/j.socec.2017.01.009

Vancouver

Gravert C. Pride and patronage - pay-what-you-want pricing at a charitable bookstore. Journal of Behavioral and Experimental Economics. 2017 Apr 1;67:1-7. https://doi.org/10.1016/j.socec.2017.01.009

Author

Gravert, Christina. / Pride and patronage - pay-what-you-want pricing at a charitable bookstore. In: Journal of Behavioral and Experimental Economics. 2017 ; Vol. 67. pp. 1-7.

Bibtex

@article{d57ed86ef60843aca8bd064ae129eeab,
title = "Pride and patronage - pay-what-you-want pricing at a charitable bookstore",
abstract = "{\textquoteleft}{\textquoteleft}Pay-what-you-want” pricing has proven successful in some settings while failing to be profitable in others. I conduct a field experiment at a charitable bookstore to investigate what role the relationship between the customer and the seller could play in a pay-what-you-want price scheme. When subtly reminded of their participation in the store's membership program, members paid significantly more per book than without a reminder, while this reminder had no effect on non-members. Further, I find evidence that prices are sensitive to quantity chosen and evidence that is in line with a decay in prices over repeated purchases.",
keywords = "Charitable contributions, Field experiment, Pay-what-you-want, Self-image",
author = "Christina Gravert",
year = "2017",
month = apr,
day = "1",
doi = "10.1016/j.socec.2017.01.009",
language = "English",
volume = "67",
pages = "1--7",
journal = "Journal of Behavioral and Experimental Economics",
issn = "2214-8043",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Pride and patronage - pay-what-you-want pricing at a charitable bookstore

AU - Gravert, Christina

PY - 2017/4/1

Y1 - 2017/4/1

N2 - ‘‘Pay-what-you-want” pricing has proven successful in some settings while failing to be profitable in others. I conduct a field experiment at a charitable bookstore to investigate what role the relationship between the customer and the seller could play in a pay-what-you-want price scheme. When subtly reminded of their participation in the store's membership program, members paid significantly more per book than without a reminder, while this reminder had no effect on non-members. Further, I find evidence that prices are sensitive to quantity chosen and evidence that is in line with a decay in prices over repeated purchases.

AB - ‘‘Pay-what-you-want” pricing has proven successful in some settings while failing to be profitable in others. I conduct a field experiment at a charitable bookstore to investigate what role the relationship between the customer and the seller could play in a pay-what-you-want price scheme. When subtly reminded of their participation in the store's membership program, members paid significantly more per book than without a reminder, while this reminder had no effect on non-members. Further, I find evidence that prices are sensitive to quantity chosen and evidence that is in line with a decay in prices over repeated purchases.

KW - Charitable contributions

KW - Field experiment

KW - Pay-what-you-want

KW - Self-image

U2 - 10.1016/j.socec.2017.01.009

DO - 10.1016/j.socec.2017.01.009

M3 - Journal article

AN - SCOPUS:85012231858

VL - 67

SP - 1

EP - 7

JO - Journal of Behavioral and Experimental Economics

JF - Journal of Behavioral and Experimental Economics

SN - 2214-8043

ER -

ID: 210838584